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Happy Independence Day!

Happy Independence Day!

July 03, 2020 1 min read

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5 Tips for Barbeque-Chic Make-Up

5 Tips for Barbeque-Chic Make-Up

June 30, 2020 3 min read

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With Pride: Beauty is in the Eye of the Beholder

June 19, 2020 2 min read

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Wedding Makeup versus Evening Makeup

Wedding Makeup versus Evening Makeup

June 05, 2020 3 min read

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Why Mascara is Perfect for Busy Moms

Why Mascara is Perfect for Busy Moms

May 08, 2020 2 min read

Mascara is easy-to-apply, lash-lengthening, and an incredible way to feel put-together even when everything else indicates that you’re anything but prepared for the moment.
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Make-up and Athletics: Do They Go Together?

Make-up and Athletics: Do They Go Together?

March 24, 2020 3 min read

Beauty and athleticism. It’s two qualities that many female athletes possess. Not only are they skilled at playing sports and competing in athletics, but they’re also able to master their make-up like pros.
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Coronavirus mascara make-up

Coronavirus and Mascara

March 22, 2020 2 min read

What we know about most viruses is that they need a host, a living organism i.e. a human, to spread.  Basically, the virus invades that organism and hijacks it to reproduce the virus both internally as well as to others. Usually viruses are transmitted through physical contact but there are some, coronavirus believed to be one, that can actually spread...
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What is a B Corp and Why It's Important

What is a B Corp and Why It's Important

March 19, 2020 1 min read

Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their employees, customers, suppliers, community and the environment. This is a community of leaders driving a global movement.
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What To Do With Your Mascara When It's Too Old?

What To Do With Your Mascara When It's Too Old?

March 13, 2020 2 min read

Mascara is an essential part of so many of our makeup routines. While it’s fun turning ourselves into doe-eyed beauties, a common mistake people make with mascara is using it for far too long. Did you know that not only can mascara expire, but using old eye makeup can cause some serious health issues?
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Are Parabens Bad In Your Mascara?

Are Parabens Bad In Your Mascara?

March 10, 2020 3 min read

It is very important to know and understand the impact of the ingredients in our beauty products. These are not things we should just be putting on our bodies without thought or consideration. To be a beauty expert also means to be informed and educated about beauty considerations. Ingredients being one of them.
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9 Mascara Ingredients to Avoid

9 Mascara Ingredients to Avoid

March 06, 2020 3 min read

When was the last time that you read the ingredients on the box your mascara came in? Or of any of your makeup products? Now, if you’re beauty-obsessed that could be a completely normal pastime of yours and for that, we salute you. However, the vast majority of us have never been taught to read the ingredients list in our mascara the way we have been socialized to count carbs, calories, and fat contents. 
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Why Mascara Isn't Just For Women

Why Mascara Isn't Just For Women

March 03, 2020 2 min read

The makeup and beauty industries have had long-standing marketing strategies targeting mostly women. In doing so, they have established strong gender norms that haven’t served us, meaning - ALL OF US. What happens when men or gender-nonconforming individuals wear makeup in communities?
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How Fiber Mascaras Double Your Lash Volume

How Fiber Mascaras Double Your Lash Volume

February 28, 2020 2 min read

Thick, beautiful lashes are something that most women want to experience. If you don’t have them naturally and aren’t the type of person to wear false eyelashes, there is a type of mascara you can buy that gives you the look that you’re hoping to achieve rather easily. It’s fiber mascara - an innovative product that can help you look picture perfect in a matter of no time.
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3 Must-Do's When Applying Mascara

3 Must-Do's When Applying Mascara

February 25, 2020 2 min read

Mascara can easily make or break a look, regardless of if it is for daytime or an evening outing. Mascara really is that important. This is why you need to know what you’re doing when you apply mascara. Here are three important steps to take when applying your mascara.

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5 Reasons Why You Shouldn't Walk Out the Door Without Mascara On

5 Reasons Why You Shouldn't Walk Out the Door Without Mascara On

February 21, 2020 2 min read

We love mascara. Everyone should love it, too, right? But to really do so you have to understand why. Here are our five reasons to fall in love with that silly little tube of mascara.
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We've Launched our Beta Program!

We've Launched our Beta Program!

February 20, 2020 2 min read

We’ve launched our beta program and we’re very excited about sharing our line of mascaras with those who want the best mascara and want it on their schedule!
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Value, Prestige & Luxury Categories in Beauty

Value, Prestige & Luxury Categories in Beauty

February 11, 2020 2 min read

What are they, and why do they matter? Why not consult a short guide to help you become more aware of your options? Three categories of beauty products are listed below for your consideration.

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Why are Most Mascara Tubes Non-Recyclable? The Ugly Truth

Why are Most Mascara Tubes Non-Recyclable? The Ugly Truth

February 07, 2020 3 min read

Waste. Consider the impact that your consumption has on the planet. What single thing can you do this year to change the environmental impact of your habits? Taking a long, hard look at the mascara you use is a great place to start.
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How Makeup Has Empowered Me

How Makeup Has Empowered Me

February 04, 2020 2 min read

Makeup has given me strength. It has made me feel powerful. It has connected me with the skin that I live in. But it has also given me relationships in a way that I would have never understood before.
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