Exactly why is it important to change out mascara regularly? In this quick video our founder, Layne, chats with Dr. Nicky Shah, Ophthalmologist, to discuss the issues associated with keeping mascara too long.
Try out our natural mascara, Fruit Elixir, and get a Discovery Set of your choice to give to your mother (or anyone else you want to share the love with) on Mother's Day! That's a $30 value for one of our Discovery Sets for free!
Write a review, refer a friend, celebrate your birthday and more! Enjoy being part of our community and earn rewards as you enjoy highest-quality mascaras.
Check out the top results from the various questions we asked in our recent customer survey. Behind California guess what the next three most popular states are? Not one are on the west coast!
Make-up can make an older woman look radiant and refreshed. On the other hand, it can add years to her appearance. How to achieve the former rather than the latter.
Which three of the following features are most important when it comes to your favorite mascara? 1. Precision brushes, 2. A really cool tube, 3. Highest-quality ingredients, 4. A great ad campaign, 5. A commitment to clean beauty, 6. A celebrity endorsement, and/or 7. Highly-effective formulas.
What ingredients should you be aware of in your mascara? Check out this video where founder, Layne Gray, chats with Dr. Nicky Shah, Ophthalmologist, about that very topic.
Mascara is an essential part of so many of our makeup routines. While it’s fun turning ourselves into doe-eyed beauties, a common mistake people make with mascara is using it for far too long. Did you know that not only can mascara expire, but using old eye makeup can cause some serious health issues?
When was the last time that you read the ingredients on the box your mascara came in? Or of any of your makeup products? Now, if you’re beauty-obsessed that could be a completely normal pastime of yours and for that, we salute you. However, the vast majority of us have never been taught to read the ingredients list in our mascara the way we have been socialized to count carbs, calories, and fat contents.
What are they, and why do they matter? Why not consult a short guide to help you become more aware of your options? Three categories of beauty products are listed below for your consideration.
Beauty and athleticism. It’s two qualities that many female athletes possess. Not only are they skilled at playing sports and competing in athletics, but they’re also able to master their make-up like pros.
Mascara is easy-to-apply, lash-lengthening, and an incredible way to feel put-together even when everything else indicates that you’re anything but prepared for the moment.
It is very important to know and understand the impact of the ingredients in our beauty products. These are not things we should just be putting on our bodies without thought or consideration. To be a beauty expert also means to be informed and educated about beauty considerations. Ingredients being one of them.
At this point in the makeup world it is almost impossible to keep up. Everyday a new celebrity is launching a new brand with beautiful packaging and occasionally lackluster products. New formulas, shades, and finishes are introduced and become overnight sensations thanks to social media. If you’re struggling to keep up don’t feel bad - we’re doing the research so you don’t have to. Let’s talk about the recent five trends in makeup that you have potentially missed.
We love mascara. Everyone should love it, too, right? But to really do so you have to understand why. Here are our five reasons to fall in love with that silly little tube of mascara.
What are seven tips to feeling better when you are sheltered in place at home? Layne gives a run down of her favorites. Top three: 1. make your bed! 2. get out of your pajamas. 3. work out, if you can.
We’ve launched our beta program and we’re very excited about sharing our line of mascaras with those who want the best mascara and want it on their schedule!
What we know about most viruses is that they need a host, a living organism i.e. a human, to spread. Basically, the virus invades that organism and hijacks it to reproduce the virus both internally as well as to others. Usually viruses are transmitted through physical contact but there are some, coronavirus believed to be one, that can actually spread...
Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their employees, customers, suppliers, community and the environment. This is a community of leaders driving a global movement.
The makeup and beauty industries have had long-standing marketing strategies targeting mostly women. In doing so, they have established strong gender norms that haven’t served us, meaning - ALL OF US. What happens when men or gender-nonconforming individuals wear makeup in communities?
Thick, beautiful lashes are something that most women want to experience. If you don’t have them naturally and aren’t the type of person to wear false eyelashes, there is a type of mascara you can buy that gives you the look that you’re hoping to achieve rather easily. It’s fiber mascara - an innovative product that can help you look picture perfect in a matter of no time.
Mascara can easily make or break a look, regardless of if it is for daytime or an evening outing. Mascara really is that important. This is why you need to know what you’re doing when you apply mascara. Here are three important steps to take when applying your mascara.
Waste. Consider the impact that your consumption has on the planet. What single thing can you do this year to change the environmental impact of your habits? Taking a long, hard look at the mascara you use is a great place to start.
Makeup has given me strength. It has made me feel powerful. It has connected me with the skin that I live in. But it has also given me relationships in a way that I would have never understood before.
