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5 Reasons Why You Shouldn't Walk Out the Door Without Mascara On

5 Reasons Why You Shouldn't Walk Out the Door Without Mascara On

September 21, 2020

We love mascara. Everyone should love it, too, right? But to really do so you have to understand why. Here are our five reasons to fall in love with that silly little tube of mascara.
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7 tips to stay positive during coronavirus

7 tips to stay positive during coronavirus

September 18, 2020

What are seven tips to feeling better when you are sheltered in place at home? Layne gives a run down of her favorites. Top three: 1. make your bed! 2. get out of your pajamas. 3. work out, if you can.
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Has Anyone Bought Blue Mascara Since The 80's?

Has Anyone Bought Blue Mascara Since The 80's?

September 18, 2020

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The Good, The Bad and The Ugly of Beauty Influencers

The Good, The Bad and The Ugly of Beauty Influencers

September 15, 2020

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Don't Make These Three No-No's With Your Mascara

Don't Make These Three No-No's With Your Mascara

August 18, 2020

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Is Sharing Mascara A Bad Idea?

Is Sharing Mascara A Bad Idea?

August 14, 2020

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Beauty in the midst of a pandemic

Beauty in the midst of a pandemic

August 05, 2020

The COVID-19 pandemic has changed the way we live, work, and play. It’s also completely changed our beauty routine.
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Wedding Makeup versus Evening Makeup

Wedding Makeup versus Evening Makeup

June 05, 2020

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We've Launched our Beta Program!

We've Launched our Beta Program!

May 01, 2020

We’ve launched our beta program and we’re very excited about sharing our line of mascaras with those who want the best mascara and want it on their schedule!
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Coronavirus mascara make-up

Coronavirus and Mascara

March 22, 2020

What we know about most viruses is that they need a host, a living organism i.e. a human, to spread.  Basically, the virus invades that organism and hijacks it to reproduce the virus both internally as well as to others. Usually viruses are transmitted through physical contact but there are some, coronavirus believed to be one, that can actually spread...
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What is a B Corp and Why It's Important

What is a B Corp and Why It's Important

March 19, 2020

Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their employees, customers, suppliers, community and the environment. This is a community of leaders driving a global movement.
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Why Mascara Isn't Just For Women

Why Mascara Isn't Just For Women

March 03, 2020

The makeup and beauty industries have had long-standing marketing strategies targeting mostly women. In doing so, they have established strong gender norms that haven’t served us, meaning - ALL OF US. What happens when men or gender-nonconforming individuals wear makeup in communities?
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