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Why Mascara Isn't Just For Women

Why Mascara Isn't Just For Women

March 03, 2020

The makeup and beauty industries have had long-standing marketing strategies targeting mostly women. In doing so, they have established strong gender norms that haven’t served us, meaning - ALL OF US. What happens when men or gender-nonconforming individuals wear makeup in communities?
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How Fiber Mascaras Double Your Lash Volume

How Fiber Mascaras Double Your Lash Volume

February 28, 2020

Thick, beautiful lashes are something that most women want to experience. If you don’t have them naturally and aren’t the type of person to wear false eyelashes, there is a type of mascara you can buy that gives you the look that you’re hoping to achieve rather easily. It’s fiber mascara - an innovative product that can help you look picture perfect in a matter of no time.
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3 Must-Do's When Applying Mascara

3 Must-Do's When Applying Mascara

February 25, 2020

Mascara can easily make or break a look, regardless of if it is for daytime or an evening outing. Mascara really is that important. This is why you need to know what you’re doing when you apply mascara. Here are three important steps to take when applying your mascara.

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Why are Most Mascara Tubes Non-Recyclable? The Ugly Truth

Why are Most Mascara Tubes Non-Recyclable? The Ugly Truth

February 07, 2020

Waste. Consider the impact that your consumption has on the planet. What single thing can you do this year to change the environmental impact of your habits? Taking a long, hard look at the mascara you use is a great place to start.
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How Makeup Has Empowered Me

How Makeup Has Empowered Me

February 04, 2020

Makeup has given me strength. It has made me feel powerful. It has connected me with the skin that I live in. But it has also given me relationships in a way that I would have never understood before.
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