As a Pending B Corporation we take all stakeholders into consideration when making both strategic and tactical decisions. Stakeholders include customers, vendors, employees, the general community as well as the environment.Our purpose is to give back in some way that is correlated to the selling of our product line.

We are committed to giving $1 for every full-size mascara order to adult literacy programs.

Education. It can be the difference between a productive, enriching life rather than one that provides a very narrow pathway to self-worth through legitimate means. The category we are passionate about is adult literacy programs. We are partnering with Buildon.org and we are focused on literaacy in the nataion of Nepal. BuildOn's mission is as follows:

Breaking the cycle of poverty, illiteracy and low expectations through service and education.

Our decision-making process to select our partner, BuildOn, included:

• 4 out of 4 star rating on Charity Navigator
• 85% or more Amount equal to or greater than 85% of budget goes to programming
• Has demonstrable metrics as to how they measure success

If you have any comments or questions regarding how we give back, please email Contact Us.

If you would like to find out more about BuildOn.org, click here. 

Here is an overview of BuildOn's adult literacy program in Nepal that we are proud to support: