As a Pending B Corporation we take all stakeholders into consideration when making both strategic and tactical decisions. Stakeholders include customers, vendors, employees, the general community as well as the environment.Our purpose is to give back in some way that is correlated to the selling of our product line.

We are committed to giving $1 for every full-size mascara order to anti-bullying organizations.

The category we have selected where we think we can have the most impact is with anti-bullying organizations. As a start-up we have not yet accumulated enough revenue to donate to our chosen anti-bullying organizations and therefore can not list who they are. We have identified two organizations and have established relationships with both of them. We are excited that we will be able to share those with you soon.

The criteria we used to select our charities includes:

• High Rating on Charity Navigator
• Amount equal to or greater than 85% of budget goes to programming
• Has demonstrable metrics as to how they measure success

If you have any comments or questions regarding how we give back, please email Contact Us.