As a Pending B Corporation we take all stakeholders into consideration when making both strategic and tactical decisions. Stakeholders include customers, vendors, employees, the general community as well as the environment.Our purpose is to give back in some way that is correlated to the selling of our product line.

We are committed to giving $1 for every full-size mascara order to adult literacy programs through BuildOn.org.

We have chosen to work with BuildOn.org. Here is a video where founder, Layne Gray, chats with Erin Hartsough, VP Development at BuildOn, about why she chose BuildOn. Erin shares BuildOn's mission.

The criteria we use to select any charity includes a minimum of the following:

• 4 (out of 4) star rating on Charity Navigator
• Amount equal to or greater than 85% of income goes to programming
• Has demonstrable metrics as to how they measure success

If you have any comments or questions regarding how we give back, please email Contact Us.