B Corp Certification is based on the verified practices and policies of a company over the past year.

However, B Lab heard from the market that early stage companies, like Gray Lane Beauty, wanted a way to signal to stakeholders including customers, advisers, employees, and others that they were on track to certifying as a B Corp. B Lab created Pending B Corp status to help those early stage companies make that commitment count; only around 100 start-ups have qualified to-date.

Why was it important for Gray Lane Beauty to become a Pending B Corp.?

What it means is that we take all stakeholders into account when making decisions. We're more than just another pretty face; we care about the people we work with and the environment we share.