Advanced precision brushes to ensure you get the best mascara application.
Our unique brushes are sure to give you the best coverage you need.
We use only the finest high quality ingredients, crafted in Milan.
Our products are proudly Vegan, Clean, Leaping Bunny Certified and Paraben Free.
Intimate products like mascara can harbor bacteria over time, leading to eye infections.
Our Ever Fresh Membership delivers effortless renewals and allows you to regularly have fresh mascara and reduce any chance of infection.
We are dedicated to transparent pricing and believe luxury formulas can be delivered at non-exorbitant price points.
Gray Lane honors the trust that can be built by fully disclosing our cost structure.
Precision Engineered Brushes
Formulas crafted in Italy using only the finest ingredients
Fully Disclosed Cost Structure
Donation of $1 with every full sized mascara to charities that focus on anti-bullying
Pending B Corporation
I received the free trio sample pack for being an essential worker. They were all great mascaras but my fave was the lengthen. It gave my lashes the right length and volume it needed without looking clumpy and is good enough to last through my 12 hours shifts with a mask one! Thank you graylane beauty!!
I've been wearing this mascara for several weeks and wow! I can work my 12 hour shift and have no flakes under my eyes when I get home. It is super easy to apply and my makeup remover can take it off at the end of the day without scrubbing my eyelashes off.
I received this mascara in the Discovery Set for essential workers. I work in an emergency department as a registered nurse, and this mascara is by far the BEST I’ve ever tried. It lasts all day, and it always leaves my lashes looking great! No clumps or flaking! I would highly recommend!!
I am loving these gray lane mascaras! I have a ton of allergies and this mascara Is perfect for allergy suffers. I had no reaction AND I made it through an entire 12 hour shift without raccoon eyes!! Highly recommend this volume mascara, got lots of compliments
I received this set as a gift for being a front line healthcare worker. I've always been into trying new mascara brands so I was excited to try gray lane. These mascaras are top notch!! They are buildable and don't flake at all. I have gotten so many compliments on my eye lashes while wearing this mascara!
I receive this set as a frontline healthcare worker gift! I didn’t know Gray Lane prior to this but I am so glad I found them. The mascara was light weight and easy to apply with no mess or clumping. My favorite is the Lengthen because it makes my lashes look longer and stand out.
As a healthcare worker, it is hard to feel beautiful at work when you’re constantly covered up wether it’s a mask, scrub hat or hospital issues scrubs. With Gray Lane Beauty and their mascara 3-pack I was able to feel pretty while my eyes popped all day long!
As an essential worker, I was sent a “Discovery Set” to try GrayLane’s different mascaras. While I was impressed with all of them, I absolutely loved the lengthening mascara!!!!! It made my stubby lashes look so much longer, and didn’t flake - something I HATE in mascaras. Would definitely purchase in the future. Also, check out the adorable packaging they sent me! Thank you GrayLane! ♡︎♡︎♡︎
This has to be the best mascara I have ever used. First off, this company kept healthcare workers in mind during the pandemic which says so much about the company to begin with. I tried all of the discovery set- all are amazing. My issue with my lashes is volume, and I swear I get compliments on my lashes all the time when I use this mascara. It is completely worth it, and the company is so friendly. I am excited to tell people where I got this mascara be used they deserve all the business!
Loved the lengthening mascara. And it lasts me all day (12-14 hr workday).
Love the lengthen. I got it for being a healthcare worker and really love the feel. I can’t tell it’s on and it makes my lashes super long!
I received the Discovery Set for being a healthcare worker. Although I thought all three were great, the lengthen was perfect for me! Helps to extend your eyelashes while also making them look full. I’ve received so many compliments since using it! Highly recommend!
First picture, the mascara is on both my eyes. Second picture (dark brown background), mascara only on my eye in the left of the picture so you can see the difference.
I loved the volume mascara and couldn’t be happier with your product! Thanks so much for reaching out to all of us healthcare workers working the frontlines 😊
The volume mascara is amazing!
I received the healthcare promotion 3 pack of mascara and am blown away by how great these mascaras are! The proof is in the picture. I had coworkers asking what I’ve done differently during quarantine with my eyelashes. 😁
The pix are not the greatest but it works. My lashes are minimal at best. This mascara applied easily and gave them some length for sure. Easy to use and not clumpy either.
I loved the volume mascara! It made my lashes look amazing! This is a great product!
Absolutely best mascara I've ever used!! My lashes are longer and thicker. The applicator is fantastic--NO CLUMPING!! Thank you so much Gray Lane for supporting healthcare workers!
I received the discovery set samples for being a healthcare worker, and fell in love the first time I wore each of them! I have short lashes, and felt the lengthen with fiber made my lashes long and full, without any clumping. I used to wear full eye makeup to work, but now I only wear Gray Lane mascara, as it emphasizes my eyelashes so well! I would highly recommend this mascara!
I got the discovery set through the frontline worker giveaway, and as excited as I was to receive and try Gray Lane Beauty’s mascara, I never thought I’d completely fall in love. I feel so beautiful in Volume mascara even though I’m wearing a face mask 8-12 hours a day! Being a dialysis technician means face to face contact with patients all day long, Volume definitely makes my tired eyes look awake and beautiful no matter what the day throws at me.
These mascaras are incredible! They stay on without smearing under eyes by the end of the day! They each have great value and I love the versatility of each one! I have recommended this to my coworkers at the hospital!
I received your mascaras as part of the frontline worker giveaway. I am loving all of your mascaras but the volume mascara is my favorite! Eye makeup is so important these days with us wearing masks covering half of our faces!! Normally my eyes are very sensitive to mascara so I rarely wear it I don’t have that reaction to your mascaras! I wear them comfortable all day- they last and look great. Thank you!!!
I received a sample of this mascara for being a frontline health care worker. It works great, I love it!!
I received a sample pack as a frontline worker and fell in love the lengthen with fiber mascara. It makes my lashes so long and doesn’t clump or flake AT ALL. Even after working a crazy 12 hour shift, it looks like I just applied it. This is honestly the best mascara!!
I love this product. Thank you for honoring essential workers, but definitely in a time when the only feature in our face that can be seen is our eyes. I absolutely love the product. It’s easy to apply, doesn’t clump, and it is a safe product. My favorite was definitely the curl mascara. It added a little extra to my eyelashes and made my eyes pop. Thank you again
I received my discovery set for being a healthcare worker and I love the mascara discovery set.. my Favorite is the curl mascara. I also like the lengthening with fibers but the curl made a more dramatic look on my lashes. It helped them stand out and made them curl up giving them the look I wanted. I would highly recommend this to others who are wanting that curl look.
The Volume mascara is my absolute favorite from my discovery set that I was gifted for being a healthcare worker during the pandemic. I am thankful to have been able to try these wonderful mascaras, and I will definitely keep using them! Thank you Gray Lane for keeping my eyes looking beautiful above my mask at work!
I received this set sample set of 3, for free, as a promo for nurses! (Thank you graylane!) I was amazed by each one, my fav being the volume. They lengthen like crazy and no clumping. Look like expensive lash extensions. Super impressed and will continue to use!
I received the sample pack as a frontline worker...so great full! My favorite is the volume...after 12 hours working night shift, my eyelashes look like I just applied the mascara
I received the discovery set and absolutely fell in love with the volume mascara. It’s not thick and clumpy like others. It goes on smooth and makes my lashes look amazing!
I received the discovery kit for being a healthcare worker and I loved this volume mascara! This makes my lashes look amazing, which is especially important during this pandemic because only our eyes are visible with masks! Thank you Gray Lane for an awesome mascara!
I received the discovery set for being a Frontline worker during the Covid 19 pandemic. I love all 3 mascaras, but Volume is my favorite! The brush is amazing and it gets mascara on every single lash!
Absolutely love love love this product. It is my absolute favorite and you can see a noticeable difference in my eyelash volume. Thank you so much for supporting healthcare workers!
I received a complimentary mini set of these 3 mascaras for Being a healthcare worker and I have fallen in love with them. I have flat eyelashes that NEVER stay curled, but the curl mascara really helped my lashes have volume and curl. The length ones really work as well If you need length, but I am specifically looking for curl. I would HIGHLY recommend!
The results of the Length+ are AMAZING! I wear a mask for my entire shift, so I like to emphasize nice brows and beautiful lashes - this delivers!
(I was fortunate to receive this Discover Set as a healthcare worker)
Love these!! Got them for free for being a healthcare worker and since we’re wearing masks all the time, people can only see my eyes. Someone asked me if I had false lashes on after wearing the lengthen+ one 😍
I got this set as a free offer for healthcare workers and I have to say I LOVEE them! I love the sizes as well. They stay really well (doesn’t smear all over your eyes) but it also come off easy with remover! I’m so glad I found this mascara!
I was given a set of these mascaras for being a frontline worker! And let me just tell you, best mascara I have ever used. This curl one is my absolute favorite and works wonders for my lashes! It does not make my lashes clump together it makes them look beautiful and full! I suggest this product to everyone who uses mascara!
I got a discovery set for free from this company because I am a frontline medical worker due to covid-19. I was so excited to try their mascara. I tried the length + and was very happy with the results. But this one, volume, wow! I have looked and looked for great mascara that would mimic falsies and nothing wowed me like this mascara. I am in love! Thank youGray Lane Beauty for allowing me to try your product! I will definitely be a Loyal Costomer!
This is the highest quality mascara I have ever had! It separates my lashes and lengthens them beautifully. I am in my mid-40s and my natural lashes are almost nonexistent. This mascara is just what I was looking for!!
I have very thin lashes due to chemo meds. This mascara makes me have lashes again!
I received these mascaras as apart of being a front line worker. These are amazing! I love this trio! They all work amazing I love the different bushes for each mascara they apply great no clumping and make my eye lashes pop!! Thanks for this amazing product!!!
I really don't know which one I like best, they all look so natural, and the brushes are the best I have ever used....no clogging, no wiping off mascara on upper and lower lids, they are awesome!
I have a small list of beauty essentials- mascara, lip tint, and brow gel. That's it. But my most important item is my mascara. One thing I noticed that bugs me about most of the products I have is that when they are stored in my makeup bag, the labels tend to wear off and it just looks cheap. Even other higher-end brands I own have done the same. The one product that hasn't shown ANY signs of wear are my Gray Lane Beauty Mascaras. The packaging is chic, well-made, and sturdy and it's just all-around good quality. No rubbed off labels. Their brushes are really AMAZING too!
My favorite out of my discovery kit is the Curl. LOVE the brush, the application is seamless. :) I have watery eyes and tend to look like a raccoon by the end of the day. This mascara stays put, which is something I’ve been looking for in a mascara for a very long time.