Precision Engineered Brushes
Formulas crafted in Italy using only the finest ingredients
Fully Disclosed Cost Structure
Donation of $1 with every full sized mascara to charities that focus on anti-bullying
Pending B Corporation
Advanced precision brushes to ensure you get the best mascara application.
Our unique brushes are sure to give you the best coverage you need.
We use only the finest high quality ingredients, crafted in Milan.
Our products are proudly Vegan, Clean, Leaping Bunny Certified and Paraben Free.
Intimate products like mascara can harbor bacteria over time, leading to eye infections.
Our Ever Fresh Membership delivers effortless renewals and allows you to regularly have fresh mascara and reduce any chance of infection.
We are dedicated to transparent pricing and believe luxury formulas can be delivered at non-exorbitant price points.
Gray Lane honors the trust that can be built by fully disclosing our cost structure.
Try out our natural mascara, Fruit Elixir, and get a Discovery Set of your choice to give to your mother (or anyone else you want to share the love with) on Mother's Day! That's a $30 value for one of our Discovery Sets for free!