Your Cart is Empty
TRY OUT THREE OF OUR TRAVEL-SIZE MASCARAS FOR ONLY $15! USE PROMO CODE FIRSTSET. INCLUDES FREE SHIPPING!
Am completely blown away by these mascara’s . It’s pretty rare to be able to sample mascara before you commit to a big tube so this is quite a treat. None of the ones I sampled flaked or smeared after a long day, yet they came off easily with makeup remover . These mascaras make my lashes look natural yet defined, which is exactly what I prefer
Love this mascara! I feel bad for all the gals (and guys) who waste the money and lash health on extensions. All they need is this!
I ordered the set with the volume, length and the length + fibers which is also called extend.. I am literally in LOVE with all of them.. I always use two different mascaras layered over each other. These three work fantastic no matter what order I use them. My lashes look fabulous every single time.. I will definitely be ordering more and highly recommend these mascaras!
No more lash extensions needed! Literally the best mascara ever!! Nothing else compares! Makes your lashes lengthy, full and curled!
Such a wonderful mascara! It's creamy, goes on easily, and doesn't irritate, smudge, smear, or flake. The hourglass-shaped wand is easy to use and separates each lash with no clumping. I've loved every one of the mascaras I've tried (except Curl and my issue was with the wand, not the mascara!).
So happy I found this company! I have tried drugstore through high-end brands and even the waterproof formulas would smear. I have had no smearing with these mascaras. Highly recommend!
LOVE the gift box, it's a travel set of mascara's that will fit perfectly as a gift topper!
I’m lucky to have good lashes and these mascaras make them look their best. All three formulas are a beautiful deep black, go on easily, don’t irritate my eyes, don’t run, flake, or smear, and can be removed with a mild cleanser and water.
I preferred the two lengthening formulas because I found the straight wands easier to use; the curved wand with the Curl formula was a bit clumsy to use (I’ve never used a curved mascara wand and I tended to poke myself with it). If you’re experienced with that type of wand, you’ll probably love the Curl mascara.
I particularly like the subscription so I can always get a fresh mascara when I need it. A great idea and a great product!
I tried the Curling Mascara and love it! If I felt like I wanted more volume I used the volume mascara. I have very blonde eyelashes so having my lower face covered I love the impact Gray Lane Curl Mascara has on my lashes! Easy to remove when I wash my face and use warm water. I even slept wearing the mascara & no smearing!
I LOVE mascara! I am always trying new mascaras in the hopes of finding "the one". I came across this and decided to give the discovery set a shot. I was so excited to receive and try my new mascaras, though when they arrived it was the wrong discovery set. The one missing was the one I was most excited to try. I just shot them an email and they not only sent me the discovery set I was supposed to receive but also a FULL size curl mascara, talk about going above and beyond! By far the best customer service I have ever experienced!
Now to the mascaras, I have ended up loving the volumizing I received by accident. The brush is similar to Too Faced's Better Than Sex which is one of my favorites. I actually stack my discovery kit which also means I don't know how each stands on its own but I'm pretty happy with how they stand together. I do have to say I'm a little disappointed in the length from the extend, I was honestly expecting more fibers and more length with this one. Though this is a tough one seeing as I haven't found but 1 that gives me the results I look for. Overall I really do love these mascaras. My favorite brushes are the volume and the curl with a brush like I've never seen before. I also like the lengthen and extend brushes cause they really latch onto each eye lash coating them perfect for their first coat. If you haven't tried these yet or are reluctant in trying them I tell you now "Try them!" Its definitely worth it! ❤
I've always had a hard time finding a mascara that adds volume and doesn't make my eyes itchy. Well, Gray Lanes volume mascara not only adds volume but doesn't flake off or make these sensitive eyes itchy. I am a forever customer! Thank you times a million!
Cheers to a fab product! I have used numerous waterproof mascaras, from drugstores to high-end. They ALL smeared because I have oily lids. So far, no smearing with your formulations. So excited I can start wearing mascara again!
Great mascara volumizes without a primer! I have used the Elixir underneath to give nourishment to lashes and works really well!
I was skeptical- I’ll admit but $10 worth a shot!!
My biggest problem which of the 3 do I like best. They are all amazing- I used to do monthly lash extensions and of course during quarantine that wasn’t happening. Lashes had become really bad but after months of no extensions I tried this new mascara and wow!!! Fantastic!
Received the 3 mascara trial size. I got length with fiber, length, and volume. I absolutely love all three but my top is the volume. The mascara really does make your lashes look volumized and long it’s crazy! The mascara also is extremely easy to remove after all day wear which yes it lasts all day! Would highly recommend!
Our customized quiz helps you discover which of our mascaras best fit your goals.
After you've taken our quiz, or If you know which style of mascara you prefer, head over to our collection of Discovery Sets to pick out your choice.
Try them, love them, find your favorite!
Pick up your first Discovery Set for just $15 using code: FIRSTSET
Then go conquer the world and let us handle your mascara. Our Ever Fresh Members get their favorite full-size mascara every quarter, and eliminate ever having to worry about bacteria buildup, expired formulas or dried out flaking oops moments.
With Ever Fresh, a fresh tube arrives effortlessly when it is time to replace. No more, no less.
Advanced precision brushes to ensure you get the best mascara application.
Our unique brushes are sure to give you the best coverage you need.
We use only the finest high quality ingredients, crafted in Milan.
Our products are proudly Vegan, Clean, Leaping Bunny Certified and Paraben Free.
Intimate products like mascara can harbor bacteria over time, leading to eye infections.
Our Ever Fresh Membership delivers effortless renewals and allows you to regularly have fresh mascara and reduce any chance of infection.
We are dedicated to transparent pricing and believe luxury formulas can be delivered at non-exorbitant price points.
Gray Lane honors the trust that can be built by fully disclosing our cost structure.
Precision Engineered Brushes
Formulas crafted in Italy using only the finest ingredients
Vegan
Certified Cruelty-Free
Paraben Free
Fully Disclosed Cost Structure
Donation of $1 with every full sized mascara to charities that focus on anti-bullying
Ethical Practices
Pending B Corporation
Am completely blown away by these mascara’s . It’s pretty rare to be able to sample mascara before you commit to a big tube so this is quite a treat. None of the ones I sampled flaked or smeared after a long day, yet they came off easily with makeup remover . These mascaras make my lashes look natural yet defined, which is exactly what I prefer
Love this mascara! I feel bad for all the gals (and guys) who waste the money and lash health on extensions. All they need is this!
I ordered the set with the volume, length and the length + fibers which is also called extend.. I am literally in LOVE with all of them.. I always use two different mascaras layered over each other. These three work fantastic no matter what order I use them. My lashes look fabulous every single time.. I will definitely be ordering more and highly recommend these mascaras!
No more lash extensions needed! Literally the best mascara ever!! Nothing else compares! Makes your lashes lengthy, full and curled!
Such a wonderful mascara! It's creamy, goes on easily, and doesn't irritate, smudge, smear, or flake. The hourglass-shaped wand is easy to use and separates each lash with no clumping. I've loved every one of the mascaras I've tried (except Curl and my issue was with the wand, not the mascara!).
So happy I found this company! I have tried drugstore through high-end brands and even the waterproof formulas would smear. I have had no smearing with these mascaras. Highly recommend!
LOVE the gift box, it's a travel set of mascara's that will fit perfectly as a gift topper!
I’m lucky to have good lashes and these mascaras make them look their best. All three formulas are a beautiful deep black, go on easily, don’t irritate my eyes, don’t run, flake, or smear, and can be removed with a mild cleanser and water.
I preferred the two lengthening formulas because I found the straight wands easier to use; the curved wand with the Curl formula was a bit clumsy to use (I’ve never used a curved mascara wand and I tended to poke myself with it). If you’re experienced with that type of wand, you’ll probably love the Curl mascara.
I particularly like the subscription so I can always get a fresh mascara when I need it. A great idea and a great product!
I tried the Curling Mascara and love it! If I felt like I wanted more volume I used the volume mascara. I have very blonde eyelashes so having my lower face covered I love the impact Gray Lane Curl Mascara has on my lashes! Easy to remove when I wash my face and use warm water. I even slept wearing the mascara & no smearing!
I LOVE mascara! I am always trying new mascaras in the hopes of finding "the one". I came across this and decided to give the discovery set a shot. I was so excited to receive and try my new mascaras, though when they arrived it was the wrong discovery set. The one missing was the one I was most excited to try. I just shot them an email and they not only sent me the discovery set I was supposed to receive but also a FULL size curl mascara, talk about going above and beyond! By far the best customer service I have ever experienced!
Now to the mascaras, I have ended up loving the volumizing I received by accident. The brush is similar to Too Faced's Better Than Sex which is one of my favorites. I actually stack my discovery kit which also means I don't know how each stands on its own but I'm pretty happy with how they stand together. I do have to say I'm a little disappointed in the length from the extend, I was honestly expecting more fibers and more length with this one. Though this is a tough one seeing as I haven't found but 1 that gives me the results I look for. Overall I really do love these mascaras. My favorite brushes are the volume and the curl with a brush like I've never seen before. I also like the lengthen and extend brushes cause they really latch onto each eye lash coating them perfect for their first coat. If you haven't tried these yet or are reluctant in trying them I tell you now "Try them!" Its definitely worth it! ❤
I've always had a hard time finding a mascara that adds volume and doesn't make my eyes itchy. Well, Gray Lanes volume mascara not only adds volume but doesn't flake off or make these sensitive eyes itchy. I am a forever customer! Thank you times a million!
Cheers to a fab product! I have used numerous waterproof mascaras, from drugstores to high-end. They ALL smeared because I have oily lids. So far, no smearing with your formulations. So excited I can start wearing mascara again!
Great mascara volumizes without a primer! I have used the Elixir underneath to give nourishment to lashes and works really well!
I was skeptical- I’ll admit but $10 worth a shot!!
My biggest problem which of the 3 do I like best. They are all amazing- I used to do monthly lash extensions and of course during quarantine that wasn’t happening. Lashes had become really bad but after months of no extensions I tried this new mascara and wow!!! Fantastic!
Received the 3 mascara trial size. I got length with fiber, length, and volume. I absolutely love all three but my top is the volume. The mascara really does make your lashes look volumized and long it’s crazy! The mascara also is extremely easy to remove after all day wear which yes it lasts all day! Would highly recommend!
