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Big Moments Come In Small Packages
Take our quiz and we'll send you a personalized set of three travel-size mascaras to try at home. All for just $10 ($30 value).
Our Philosophy
Transparent about cost-structure.
Transparent about ingredients.
Transparent about us.
I have a small list of beauty essentials- mascara, lip tint, and brow gel. That's it. But my most important item is my mascara. One thing I noticed that bugs me about most of the products I have is that when they are stored in my makeup bag, the labels tend to wear off and it just looks cheap. Even other higher-end brands I own have done the same. The one product that hasn't shown ANY signs of wear are my Gray Lane Beauty Mascaras. The packaging is chic, well-made, and sturdy and it's just all-around good quality. No rubbed off labels. Their brushes are really AMAZING too!
My favorite out of my discovery kit is the Curl. LOVE the brush, the application is seamless. :) I have watery eyes and tend to look like a raccoon by the end of the day. This mascara stays put, which is something Iāve been looking for in a mascara for a very long time.
Iām obsessed with all these mascaras! Iām torn between which I love more the volume or the length! With my job I sometimes have to work extremely long days and when I get home my eyelashes still look amazing! The formula doesnāt feel heavy and never flakes! Iām recommending Gray Lane to all my friends!
After curl this is my favorite formula. Iām talking serious drama! Best for a Friday or Saturday night. š
This is my favorite formula by Gray Lane! My lashes have never been so curled even without using a curler! š
I absolutely love the mascaras! Curl is my favorite of the three, but I love the other two almost as much! They donāt clump, last all day, and donāt flake either. They also layer very well and never give that ācaterpillarā eyelash look. And I love the sample size-just enough to figure out which is your favorite. 5/5!!!
By far my most favorite simple and perfectly elegant mascara brush! The mascara goes on smoothly (no chunking) and stays on without flaking. I like to think it makes my eyelashes look almost as long as my children's long lashes.
Brought these with me for a long work trip - and loved how compact they were. I love these mascaras - all of them!
I love the lengthen mascara!! Truly. I wear it all day and then do my 4 mile walk with my girlfriend... no flaking, no itching, I'm not dying to take it off at the end of a day. It's absolutely my most favorite mascara!
Try the volume mascara. It really builds out volume like you've never seen!
A Discovery Set is a selection of three travel-size mascaras. Try them at home and then we'll send you a full-size of your favorite one.
Here's your Discount Code: FIRSTSET so you can get your Discovery Set for only $10!
Choose from four different brush options. Each brush is specially designed to achieve the best results with their associated formula.
- VOLUME: Hourglass shape with a twist (literally)
- CURL: Two brushes in one for max curling and drama
- LENGTHEN: Asymmetric brush achieves fluttery lashes
- LENGTHEN + : Plush rounded brush for broad fanning
