Advanced precision brushes to ensure you get the best mascara application.
Our unique brushes are sure to give you the best coverage you need.
We use only the finest high quality ingredients, crafted in Milan.
Our products are proudly Vegan, Clean, Leaping Bunny Certified and Paraben Free.
Intimate products like mascara can harbor bacteria over time, leading to eye infections.
Our Ever Fresh Membership delivers effortless renewals and allows you to regularly have fresh mascara and reduce any chance of infection.
We are dedicated to transparent pricing and believe luxury formulas can be delivered at non-exorbitant price points.
Gray Lane honors the trust that can be built by fully disclosing our cost structure.
Precision Engineered Brushes
Formulas crafted in Italy using only the finest ingredients
Fully Disclosed Cost Structure
Donation of $1 with every full sized mascara to charities that focus on anti-bullying
Pending B Corporation
Best. Mascara. Ever. I absolutely love it! I told so many of my friends and they ordered too!
I work anywhere from 14 hours to 30 hour shifts and I swear by this mascara. No smudges. No flakes. No red eyes. I have allergies to a lot of ingredients in most make up products, and I’ve been able to wear this mascara without worrying about puffy/itchy eyes. Best of all— the volume! My lashes look fuller and longer.
I love this mascara!! I have fallen in love with each one, I truly can’t decide which is my favorite (currently the lengthen one). I’ve gotten SO many compliments since wearing this mascara. Thanks GB!
I love all 3 mascaras! The brush gets ever single lash
Love ALL three mascaras in the set!!! Best of all no raccoon eyes at the end of the day.
I have yet to receive my purchase. Thats my review
I truly enjoyed this mascara. My lashes almost looked false, and were still surprising light like I had nothing on. This is my new go to mascara.
Never enjoyed mascara as much as this product and a friend with mascara allergies tried it also and this is the only one she’s has had success with!
This mascara is wonderful! It is a smooth mascara so it can layered easily for a more dramatic effect with no spider legs! The mascara holds a curl fabulous and adds great extension to my lashes. At the end of the day, I have zero flakes and it removes fairly easily. I love the way they look. The fact that is had no harmful chemicals is a bonus. This may just end up being my HG.
I’m loving this mascara!! It add so much volume, just as I promises. I took some time off from wearing makeup during the pandemic, so putting this on this week made me feel like my lashes looked AMAZING!! It totally stands up to my 12 hours shifts at the hospital too. 100% recommend!
Discovery Set 1 - Volume, Curl, Lengthen
Excellent products!! So glad I got to try it!
Discovery Set 3 - Volume, Lengthen, Lengthen+
It was really nice. Would buy again
At this point in the makeup world it is almost impossible to keep up. Everyday a new celebrity is launching a new brand with beautiful packaging and occasionally lackluster products. New formulas, shades, and finishes are introduced and become overnight sensations thanks to social media. If you’re struggling to keep up don’t feel bad - we’re doing the research so you don’t have to. Let’s talk about the recent five trends in makeup that you have potentially missed.