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Clean Luxury Formulas
Precision Engineered Brushes
Exclusive Customized Discovery Sets
Our True to You promise includes Transparent Pricing, 100% Vegan, Cruelty Free Clean Formulas and Ever Fresh Effortless Renewals.
Our customized quiz helps you discover which of our mascaras best fit your goals.
After you've taken our quiz, or If you know which style of mascara you prefer, head over to our collection of Discovery Sets to pick out your choice.
Try them, love them, find your favorite!
Pick up your first Discovery Set for just $10 using code: FIRSTSET
Then go conquer the world and let us handle your mascara. Our Ever Fresh Members get their favorite full-size mascara every quarter, and eliminate ever having to worry about bacteria buildup, expired formulas or dried out flaking oops moments.
With Ever Fresh, a fresh tube arrives effortlessly when it is time to replace. No more, no less.
Advanced precision brushes to ensure you get the best mascara application.
Our unique brushes are sure to give you the best coverage you need.
We use only the finest high quality ingredients, crafted in Milan.
Our products are proudly Vegan, Clean, Leaping Bunny Certified and Paraben Free.
Intimate products like mascara can harbor bacteria over time, leading to eye infections.
Our Ever Fresh Membership delivers effortless renewals and allows you to regularly have fresh mascara and reduce any chance of infection.
We are dedicated to transparent pricing and believe luxury formulas can be delivered at non-exorbitant price points.
Gray Lane honors the trust that can be built by fully disclosing our cost structure.
Precision Engineered Brushes
Formulas crafted in Italy using only the finest ingredients
Vegan
Certified Cruelty-Free
Paraben Free
Fully Disclosed Cost Structure
Donation of $1 with every full sized mascara to charities that focus on anti-bullying
Ethical Practices
Pending B Corporation
Choose from four different brush options. Each brush is specially designed to achieve the best results with their associated formula.
- VOLUME: Hourglass shape with a twist (literally)
- CURL: Two brushes in one for max curling and drama
- LENGTHEN: Asymmetric brush achieves fluttery lashes
- LENGTHEN + : Plush rounded brush for broad fanning
At this point in the makeup world it is almost impossible to keep up. Everyday a new celebrity is launching a new brand with beautiful packaging and occasionally lackluster products. New formulas, shades, and finishes are introduced and become overnight sensations thanks to social media. If you’re struggling to keep up don’t feel bad - we’re doing the research so you don’t have to. Let’s talk about the recent five trends in makeup that you have potentially missed.
